1. Open people’s eyes by proving the status quo wrong.
  2. Articulate something everyone’s thinking about but no one is saying. Cut through the noise.
  3. Identify key trends on a topic. Use them to predict the future.
  4. Contribute original insights through research and experimentation.
  5. Distill an overwhelming topic into something approachable. (This guide.)
  6. Share a solution to a tough problem.
  7. Tell a suspenseful and emotional story that imparts a lesson.


Picking a Topic and

Writing falls into three buckets:

  1. Trivial things that everybody knows.
  2. Things that everybody knows, but you have a unique perspective on.
  3. Stuff that nobody knows so you have to do tons of research.

When writing, focus on #2.

Writing an Introduction